Ford Looking For the Socially Vibrant, Others Apply
Maybe you`ve heard of the upcoming Ford Fiesta. It`s what`s known as a B segment car, which is a size smaller than anything Ford currently sells in the U.S. Such cars are typically economical and inexpensive, perfect for the young and hip Ford figures.
So in order to remind Millennials that the Fiesta is indeed fun and cool, and not just cheap and small, Ford is going to give 100 Fiestas away for free. Well, actually it`s just a loan and the agents as Ford is calling them must chronicle their experiences on video. And who are these agents?
We intend to put the Fiesta into the hands of really awesome, socially vibrant people, Fiesta Brand Manager Sam De La Garza told iAutoObserver/i in an interview Thursday.
To help sort through the awesomeness, Ford is asking candidates to post videos on YouTube detailing their uh…vibrancy. As you might expect, the result vary greatly.
AutoObserver: Ford Seeking Socially Vibrant Agents To Test Drive Fiesta
