Megadealer Roger Penske To Purchase Saturn From GM
GM has officially announced that it intends to sell its Saturn brand to megadealer Roger Penske pending regulatory approval..
“This is the combination of two iconic teams: Saturn and Penske,” said Saturn general manager Jill Lajdziak..”GM had the vision to create Saturn and has the desire to see it succeed in the future.”
Under the proposed deal, GM would continue to build the Aura, Vue and Outlook under contract for Penske. Rights to the Saturn brand and certain other unspecified assets are part of the deal as well. Financial details were not discussed. The deal is expected to go through by the end of this year.
