Ebay Furtherance Fails To Produce Much Sales Energy for GM
An analysis by autosnewspaper.com shows that GM '. experiment with direct sales on Ebay in California has failed to generate much in the way of new customers. Although the number of California car shoppers researching cars has increased 10%, they aren'. considering GM products any more in California than they are in other states..
One possible reason is the fact that the “Buy It Now” prices listed were found to be higher than the transaction prices on autosnewspaper.com..”In this particular case, GM offered . price that is above market price and that could create friction for those trying to close . sale,” said Jeremy Anwyl, CEO of autosnewspaper.com
CNN Money: GM -Ebay Program Not Drawing New Interest
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