Chrysler-Fiat Subject to Meeting: Novel Chrysler Logo ‘N Substance
Chrysler has a long history of fairly meaningless and relatively short-lived brand logos. Now, the brand has a new logo and it is every bit as meaningless as any that has come before it. The Chrysler Group, however, believes this one won't be so short-lived.
This is probably not going to turn around the Chrysler division. Neither are the short-term special editions that'll hit the market early next year. They include a 300 Sport edition aimed at the young folks; the Town & Country Fashion Edition, targeting affluent young families; the PT Cruiser Final Edition, aimed at, you know, old people; and the Sebring Ocean Edition, for people with compromised vision.
Neither are the refreshes of the Town & Country and Sebring, scheduled for the end of next year going to do the trick.
We're hoping to hear more promising product news out of Chrysler later this afternoon.
