Audi: Articulate Super Play with Scott Keogh, Audi’s arch selling militaryofficer
Engaging talk here with Audi of America CMO Scott Keogh about Audi’s Super Play promotion.
Keogh: We’ve got a right creative–it’s witty, interesting as well as humorous–and the summary that is applicable. We’ll gain even some-more traction this year since a product we’re display will be a Audi A3 TDI with the diesel motor fuel engine. Approbation, it’s diesel motor fuel, a record which hasn’t been good suspicion of buy Americans, though this car kick out a Toyota Prius as well as a Honda Discernment in potency. Americans have been articulate about immature, as well as this is the green automobile they’ll wish to see.
