Inform: GM gunning for 1M Chevrolet sales in Europe by 2015
Back in 2005, General Motors’Chevrolet brand wasn’t much of the player in Europe. With a help of some re-badged Daewoo models and a bit of marketing effort, the Bowtie doubled the sales volume by 2008. That’s no small feat in any market, much less a region as cutthroat competitive as Europe. The General’s m eat-and-potatoes marque even hold relatively steady in 2009, as sales dropped 14 percent in the region mainly since of the 56 percent dump in sales in recession-plagued Russia. In Horseopera Europe, Chevrolet saw a 7.8 percent enlarge in sales for the year, buoyed by various cash-for-clunkers programs in countries like France and the UK.
Though while sales of 425,000 vehicles in a down year sounds like a nice story for Chevrolet, The General wants a lot more in a years forward. Wards Automotive is reporting that GM is seeking to move asingle million Chevy vehicles in Europe by 2015, more than doubling the volume of Bowtie branded sales in a mere six years. A General will reportedly stretch to achieve this idea by cutting down upon re-badged Daewoo models as well as instead offering more global Chevy vehicles like the Volt, Spark, Cruze, Aveo and Orlando.
Some critics wonder if Chevrolet’s success is coming during the expense of Opel. After all, while Chevy sales increased by scarcely eight percent, Opel’s for tunes dropped by nearly six percent. Not so, says Chevrolet Europe President Wayne Brannon. Brannon told Wards that the company’s marketing data shows that Opel shoppers rarely cross the isle and shop Chevy.
Will the EuroGeneral reach the lofty idea of asingle million sales in 2015? You have no idea, but it seems similarto every automaker has some highlyevolved sales idea for 2015, and we’re thinking at slightest a few are unfailing for disappointment.
[Source: Wards Automotive – sub. req.]
