Jaguar observes 75-year anniversary by celebrating past, seeking to a destiny
Grace as well as gait. One cannot properly talk Jaguar without mentioning a brand’s calling car. For the last 75 years those two attributes have distant Jag from the rest of the container. After all, not only did the E-Type look that good, though when is debuted in 1961 few cars could match its speed. Those that could, well, they certain didn’t de meanour like a Jaguar.
Newly however, a shag-you-are song hasn’t exactly remained the same. Don’t get us wrong, the brand’s adherence to V8s and superchargers has mostly ensured the pace partial of the equation has been there, but grace… not so much. Or, in the case of the Europe-only diesel X-type Estate (read: hire wagon), both terms were rudely, genocide knellingly absent.
To mark a occasion of their 75th anniversary Jaguar is claiming the old mojo is behind. As something some-more than casual observers of the auto industry, we can assure you that they aren’t far off. 5 seconds into any journey featuring the brand’s new 5.0-liter supercharged V8 will make a follower out of anyone. Moreover, the few fleeting minutes we’ve spent inside a new XJ’s cockpit have made us born again. It might very well be the most graceful interior on planet earth. Rightaway if they could just do something about a XK’s snout… Have the jump to check out Jaguar’s 75th Anniversary press release, and suffer the gallery-it’s superb.
Gallery:Jaguar 75th Anniversary
[Source: Jaguar]
Press Release
JAGUAR – 75 YEARS LOOKING FORWARD
This year marks the 75th anniversary of the Jaguar name, and 75 years of looking forward, designing and building cars that represent the very best of technical creation, design leadership as well as sporting success.
Mike O’Driscoll, Managing Director of Jaguar Cars, said: “In 2010 we celebrate our past, and 75 years of designing as well as building ca rs that celebrate the art of vehicle making. We’re also celebrating a promise of a destiny, as well as the key of the all-new XJ. In just three years we’ve completely revitalized a Jaguar line-up with the launch of 3 beautiful fast cars”.
Just a couple of years ago Jaguar set out to re-make the brand and to revitalize the model range. It started in 2008 with a introduction of a all-new award-winning XF. This four doorway, 5 seat automobile has the looks of a coupe and the heart of a sports car. In 2009 Jaguar re-engineered the XK coupe and convertible, as well as in the routine created one of the world’s great grand tourers. And, 2010 sees the beginning of sales of the ground-breaking XJ, which incorporates all of the virtues that make the Jaguar.
Mi ke O’Driscoll added: “The development of our new operation of cars is all partial of making Jaguar the complica ted, sporting association that it was under our founder Sir Williams Lyons – the company that made its name creating cars that were innovative, exciting and regularly original.”
Ian Callum, Jaguar Design Director, pronounced: “Jaguar design over the next 75 years must respect and reflect upon a past 75 while continuing to push boundaries of technology, luxury and sporting style. Designing cars with the presence that demands the spin of a conduct and an attract that pulls at the heart has been executive to the Jaguar brand via the years.
“THE successful piece of design should stand the test of time, holding it’s own through passing fashions. Jaguar has the range of cars which are as iconic today as they were when launched – testament to Jaguar’s legacy in creating beautiful fast cars.
“Looking at a benefaction with the XK, XF as well as all-new XJ and with an eye on the future, we will continue to innovate and set the benchmark, not only in automotive design, but in luxury premium design as a whole.”
Sir William Lyons founded Swallow Sidecars in 1922, as well as went upon to create a range of ‘SS’ branded motorcycle sidecars as well as automobiles in the 1920s and early 1930s. When it came to the launch of the all-new SS 100 in 1935, Sir William wanted a new and evocative name for his association. After asking his advertising group for suggestions, Sir William chose ‘Jaguar‘, and the SS 100 model became the world’s first Jaguar.
The ‘Jaguar‘ name was an ideal choice – it represented the feline beauty and magnifice nce, energy and agility that set his cars apart. Sir William once said that the car “was a closest thing we can create to something that is alive”, a sentiment that has stood the test of time. The new brand name captured the essence of all of the cars created from that point forward.
Over a years Jaguar has built some of the world’s many iconic cars; the XK120, introduced in the late 1940s, was an instant sensation and the many glamorous sports car of the period; the C Sort and D Sort race cars that followed, dominated motor racing in the 1950s; a E-Type, launched in the heady 1960s, has been called a most beautiful car ever built and it defined the whole generation. Sports cars have always defined Jaguar, but the Company has also built some of the Industry’s most memorable sedans, such as the Mark II in the early 1960’s and a renowned XJ range.
During the year Jaguar will celebrate our 75th anniversary at some of the world’s most glamorous automotive settings, togetherwith the Goodwood Legal holiday of Speed and Revival in the UK; the Concours D’Elegance during Pebble Beach in the US and during the Mille Miglia classical in Italy. Jaguar is also returning to the racetrack with its new JaguarRSR XKR GT2 as well as will contest in a American Le Mans Series (ALMS).
