Video: Puma puts a automobile in card box… or maybe a alternative approach around
All sorts of companies shell out large bucks to have their n ame compared with Formula One racing, whether by sponsoring particular teams, ancillary aspiring drivers, or manufacture trackside billboards. Though their sponsorship deals have been only value as most as they’re promoted. Which goes the prolonged approach – a full race distance and them some – towards explaining all the innovative ways companies find to prominence their impasse, whether technical or commercial, with the competition.
Puma is asingle of those brands many ordinarily compared with F1, and the German sportswear company’s promotions never fail to entertain. Carrying already recreated the Ferrari grand prix racer out of folded up t-shirts, Puma’s during it again, only this time they’ve steady the feat regulating usually shoeboxes. Yep, typical shoeboxes. A craft was undertaken by British designers a Wilson Brothers, and will be displayed during a brandnew Puma store on North State Street in Chicago. Though if you’re not planning on visiting a Breezy City anytime shortly, you can check it out in a video after the jump. Thanks for the tip, Robin!
[Source: Wilson Brothers Design]
