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With the debut of the 2012 Focus Car during the Geneva Motor Uncover, Ford has reached the median indicate in a roll-out of the brandnew C-segment height. When Ford first voiced a new C-Max and Grand C-Max at the Frankfurt Motor Show final tumble, it said a C height would eventually spawn during least 10 different variants. The dual MPVs were joined by a four- as well as five-door Focus at the Detroit Auto Uncover in January. A new hire car is number 5 and we expect it to be joined by a three-door hatch and coupe-convertible in a entrance months. Ford also revealed that the small SUV will join the C-segment lineup soon.

While the brandnew car will likely be the popular configuration on the continent, there are currently no plans to have the estate accessible in North America. Frank Davis, executive director of North American product programs at Ford, told Autoblog that when a car was last offered as partial of a U.S. Focus lineup, the market share never got over 14 percent and usually strike four percent in the last year of availability.

Davis wouldn’t rule out offerin g a car in a U.S. at some point if it were justified by marketplace direct. Since Ford will be using common manufacturing processes for a new Focus globally as well as a lines have been stretchable, it would not be formidable to add production at a Michigan Assembly Plant where a North American Focus will be built. Davis emphasized that over 80 percent of a tools upon a new Focus are usual globally, considerably more than the 60 percent commonality on the new Fiesta.

Design-wise the new Focus wagon differs little from a sedan and five-door hatch. It is matching back to a B-pillars with only the extended roof-line and load area setting it apart. Ford has integrated a cargo rails into the rooftiles in order to say the neat looks of a ultimate iteration of its Kinetic design.

Inside a wagon gets a same up-scale interior shown in the sedan and induce togetherwith the first European accessibility of the new MyFord Touch system as part of the latest generation of Sync technology. Distinct here in a U.S. where you will initially get usually one 2.0-liter engine, Europeans will get the range of updated gas as well as diesel motor fuel engines to choose from. Production of a Focus starts simultaneously late this year in Europe as well as the U.S.

Gallery:2012 Ford Focus Wagon

[Source: Ford]Show full PR textGLOBAL NEXT-GENERATION FORD Focus RANGE GROWS WITH SUPERB WAGON ENTRANCE AT GENEVANext-generation tellurian Ford Focus 5-door indication creates European debut at a 2010 Geneva Motor Show; Global entrance for attractive brandnew wagon derivativeEuropean-developed Focus  spearheads Ford’s new era of tellurian C-cars, and will be sole in some-more than 120 markets globallyFocus wagon is a ultimate of at least 10 vehicles from Ford’s new tellurian C-car portfolio.A tellurian performance version of new Focus using Ford EcoBoost engine technology is promised.New wagon derivative will comment for more than one third of total Focus sales in Europe. Five-door share approaching to reach around 60 per centStylish next-generation Focus range provides business with class-leading brandnew technologies as well as high levels of craftsmanshipNew Focus targets outstanding fuel saving, low CO2 as well as further advances in acclaimed levels of driving qualityEuropean as well as North American prolongation starts simultaneously in la te 2010 and go on sale from early 2011. Asia, Africa as well as South America production to follow
Geneva, March 2, 2010 – The stylish next-generation Ford Focus car creates the global debut at the 2010 Geneva Motor Show alongside the sporty Focus 5-door, appearing for the first time in Europe.

The next-generation Focus car is a fifth vehicle to be suggested from Ford Motor Company’s brandnew tellurian C-segment height which will underpin during least 10 vehicles around the universe as well as comment for dual million units of annual production by 2012.

Revealed so distant are a brandnew Ford C-MAX and Grand C-MAX models at Frankfurt 2009, a next-generation Focus 4-door as well as 5-door cars at the 2010 North American International Auto Uncover, and now a car during Geneva.

“Our subsequent generation of C-cars shows how Ford is regulating the global resources to rise during least ten brandnew models or deriv atives from the same height globally,” pronounced Derrick Kuzak, Ford’s group clam p president of Product development. “The Focu s wagon is the subseq uent model to be suggested, and is particularly poignant for the European marketplace as some-more than a third of the C-car business here cite a car bodystyle.”

At Geneva, Ford is also conf irming that a global performance vehicle will be grown as partial of the next-generation Focus range, and which it will be powered by a version of a
4-cylinder Ford EcoBoost engine family.

“We want to reassure enth usiasts of Focus performance models that you have a devise for them as good,” Kuzak added. “Our commitment is to deliver an sparkling opening indication of a new Focus on the global basement as well as using the chronicle of the advanced new Ford EcoBoost motor-fuel direct-injection turbo engine. We’re not ready to exhibit more details yet, though we recognise how critical this indication will be in the Focus line-up, particularly for business in Europe.”

Serve details of the entire portfolio of brandnew models based upon Ford’s global C-car height will be revealed soon, with all of them entrance into a company’s line-up around a world by the end of 2012.

Focus Wagon Targets Major Customer Base

The attractive next-generation Ford Focus car is the consequential model for a European market in sold, as around one third of all Focus business choose this bodystyle. In some markets, such as Italy and Germany, the wagon derivative represents more than half of all Ford Focus cars sole.

“A pass strength of the Ford Focus range in Europe has always been its car, and its popularity is second only to a five-door,” said John Fleming, Ford of Europe Chairman and CEO. “These business want the additional space and flexibility the normal wagon provides, yet they still expect all of a technology, great pushing dynamics, and superb styling. We hold a brandnew Focus car will some-more than satisfy their mandate in each approach.”

With its rakish appearance, the new Focus car additionally creates a design matter and provides the ideal balance of dynamic looks as well as functional practicality. Full-length integrated roof rails raise a wagon’s attractive kinetic design, while the tailgate has the self-closing function and neatly incorporates the compact roof spoiler.

Overall, the C-car segment in Europe remains relatively stable and accounts for around a third of total car sales with roughly 5 million C-cars sold annually. Although most premium manufacturers have additionally moved into a segment in new years, it is among the volume makers which the competition is most extreme.

A market has seen significant fragmentation in a last decade thanks to the growth of brandnew bodystyle derivatives beyond the traditional four-door sedan, five-door hatchback as well as car models.

By 2012, 6 bodystyles will cover 85 per cent of customer requirements in the segment in Europe – a four-door sedan, the five-door hatch, the wagon, the five-passenger MAV, seven-passenger MAV and the small SUV.

“As the segment develops around the world, we see clear preferences between customers for a six main bodystyles, with variations by region as well as even within the region,” Kuzak said. “For example, the elite bodystyle in China and Russia is the four-door sedan, while in Britain as well as Spain the five-door is many renouned as well as we believe there is also a customer trend towards five-door small cars in North America.

“This is driving our tellurian C-segment plan and you are concentrating our efforts around the universe upon assembly the expectations of buyers for these 6 pass bodystyles,” Kuzak remarkable.

While the Focus wagon will initially launch usually in Europe, it has been written to share a wide operation of technologies, fuel efficient powertrains, great pushing quality as well as high levels of craftsmanship which all of Ford’s new tellurian C-cars will deliver.

A Focus wagon debuts in the same vibrant Candy Red physique colour which was initial shown to great acclaim on a brandnew Focus five-door model unveiled at a North American General Motor Uncover in Detroit in Jan.

The five-door Focus model for Geneva is accomplished in a comfortable and modern Hot Mustard – the contemporary, dark lead yellow colour.

“As with all of the models in our brandnew global C-platform portfolio, there is scope to offer this dynamic wagon in addition in alternative markets around the world, supposing a business case as well as patron demand exist,” said John Fleming. “We see this as an constituent partial of the tellurian next-generation Focus line -up, as well as we’re fervent to hear the reaction to what we hold is a really stylish and distinctive automobile.”