“Character your Intelligent” competition elicits 50,000(!) pattern ideas
[Source: Smart]Show full PR textOpen creation: “Style your smart” pattern competition: 50,000 design ideas from more than 100 countries for a intelligent fortwo
Stuttgart – smart’s worldwide design contest “Style your smart” implemented the “open innovation” approach in a car attention – with resounding success. Some-more than 8,000 smart as well as pattern fans from more than 100 countrie s took partial in a beautiful competition that ran for a period of around 6 weeks. Upon the website www.styleyoursmart.com entrants combined some-more than 50,000 designs for the exterior of a smart fortwo. The winner with a most creative design is Tamir Shefer from Jaffa, Israel. He receives esteem income of ?1,500.
“The response to this competition greatly exceeded the expectations – in conditions of both apportion as well as quality”, says Marc Langenbrinck, Managing Executive intelligent brand as well as Head of Sales & Selling smart. “It shows a unrestrained that a intelligent brand generates.” A contestants exchanged opinions and commented upon and evaluated each other’s designs with the same enthusiasm as well as passion which they put into their own designs. There were some-more than 600,000 online ratings.
An expert jury consisting of 5 judges selected a four most appropriate designs based on the community ratings. The jury members were Annika von Taube, Editor in Chief of the international art as well as fashion magazine “sleek”, the internationally renowned engineer Rolf Sachs, Steffen K?hl, Mercedes-Benz Engineer and Head of the Mercedes-Benz Advanced Pattern Studio, Nicole Israng, Senior Manager Tellurian Marketing Communications & Code Management intelligent and Marc Langenbrinck. The winners who can look forward to prizes totalling ?5000 were announced today on the website www.styleyoursmart.com.
Dieter Feder, Project Physicaleducationinstructor in a Business Innovation multiplication at Daimler AG is pleased with a outcome: “Also after the competition a website still lives on. A community can goon to rate designs and add brandnew ones. A formula clearly show that the passion for personalisation and creativity is eternal upon Web 2.0.”
The idea for the pattern competition comes from the internal “Commercial operation Innovation Village”, the Web 2.0 height upon the Dai mler intranet. Employees can post their ideas there as well as their colleagues from other departments as well as regions can criticism on them, rate them as well as serve develop them. “Character your intelligent” was one of more than 1,300 discussed ideas.
