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If there’s one thing that’s sure in this funny world, it’s that Ultimate Pushing Machines are driven by their rear wheels. Certain, there’s an occasional all-wheel-drive model thrown in for good measure, but even those revert to the tried-and-true RWD when additional traction from the front two hit patches isn’t deemed required or fascinating. Well, rapt a media (oh, wait…): BMW

In actuality, take it from Reithofer himself:
BMW will goon to be the sport-inspired brand. You during the BMW Group continue to deliver maximum opening, tackle brandnew challenges and sharpen our rival edge.Click past the mangle for a finish text of Reithofer’s speach.

[Source: BMW]
Uncover full PR textStatement and Charts by Dr. Norbert Reithofer, Chairman of the House of Government of BMW AG, Annual Accounts Press Conference 2010

Ladies and Gentlemen,

As you can see here: we are creating the destiny. And, we are on a trail to profitable growth.
In line with the strategy Series ONE, we moved a company’s vital realignment brazen during the 2009 economic crisis.We have sharpened our profile as the sustainable company.We have launched attractive new models.We have invested – in the sites, in new engine technologies and in future projects.We have cut costs significantly. Today, we are the leaner and some-more powerful company than ever before.We have combined the brandnew and romantic design language for our cars.Our record package, Fit Dynamics, is the most appropriate in a industry, combining limit opening with smallest fuel consumption.
All these points denote which we have approached the mercantile predicament as an opportunity as well as have capitalized on it.

In 2007, you set in suit our strategy Number ASINGLE with a clear vision: In 2020, we will be the leading provider of reward products and premium services for particular mobility.

An important miracle in this effort is meeting the profitability targets for 2012. In the current commercial operation year 2010, we will take an important step in reaching this milestone:We devise to post Organisation earnings significantly above the 2009 level.We expect growth in the plain one-digit commission range by selling over 1.3 million cars.
Today WE would similarto to prominence the following:

1.) What did we do to attain in 2009?

2.) Because is the BMW Group upon the right track towards destiny growth?

When we met here last year I told you that 2009 would be a transition year with dual priorities: predicament management in a short term, and investing in our destiny success in a long term.

Currently our fixed costs are lower than in 2005. We also managed to cut material costs dramatically, interjection to the capability to increase scalability efficiencies in our processes. These changes have been implemented in collaboration with the suppliers and partners.

You have always made continuous peculiarity improvement a priority. From the viewpoint, quality is a key aspect of our patron focus. As a reward car association, we constantly strive to urge standards.

Notwithstanding the economic crisis, we one after another to invest in our destiny. First off, we investe d in new technologies such as hybrid- and electric-motors as well as Efficient Dynamics, an area in which you managed to extend the lead further. You also have invested in our prolongation plants:In 20 09 and 2010, more than one billion Euros is being invested in the German plants.We will have invested around 750 million US-Dollars in the Spartanburg plant from 2008 through 2010.Growth markets will increasingly be found further e ast. One of our commercial operation beliefs is which prolongation follows the marketplace. In Nov 2009, we announced our strong joining to China as the production location. We are starting to enhance the capacities in Shenyang from a little over 41,000 to 100,000 units. Together with our partner, you will deposit the sum of almost 600 million Euros. As a result, you will be able to produce up to 300,000 cars at a Shenyang plant in the prolonged term. In Jan as well as February 2010 alone, we doubled our sales volume in China compared to a previous year. Patron focus is the core of our basic beliefs during a BMW Group. Chinese BMW owners often ride with a chauffeur. This is why, as early as this year, we will benefaction a long chronicle of the new BMW 5 Series exclusively grown for the Chinese marketplace.
We t ook the right actions to steer a company successfully through the severe year. You are already informed with a key data:In 2009, you posted positive pre-tax Group gain of4 13 million Euros, up 17.7 percent from the prior year.All in all, we sole tighten to 1.29 million cars. As well as it should be remarkable that national incentives such as a scrappage program in Germany usually had a marginal effect on sales.We stood the belligerent as the world’s heading manufacturer of premium cars as well as serve increasing the market share in a premium segment.Our sales volume increased significantly in Jan as well as February 2010. Due to various model changes, March will be weaker than a prior months.A few remarks about BMW Motorrad: In 2009, we delivered a total of 87,300 BMW motorcycles to customers, down 14 percent from 2008. Current sales figures uncover an upward trend in sales – with an increase of almost 25 percent from Feb 2009.
Our shareholders and investors have remained loyal to us despite the formidable and flighty situation and you believe shareholders should share in our company’s performance. The Board of Government and a Supervisory Board will introduce a dividend for a same amount as 2008 at the Annual General Meeting.

A positive development of BMW ordinary shares, which were traded 47 percent higher at year-end than in the beginning of 2009, demonstrates the confidence the capital marketplace has in the company’s destiny. In 2009, you have once again showed that BMW batch is a receptivetoadvice, long-term investment.

Moving onto the second topic:

Because is the BMW Group upon a right lane for future success?

We are really putting a pedal to the steel this year when it comes to brandnew products. From October 2009 to December 2010, you will launch 17 new
or updated BMW, MINI and Rolls-Royce models:The BMW 3 Array Coupe as well as a 3 Series Convertible, as well as a BMW X5 have be en updated.Starting this open, business will be able to squeeze the BMW brand’s CO2 holdup: the BMW 320d EfficientDynamics Edition. This car uses only 4.1 liters per 100 kilometers and emits only 109 grams of CO2 per kilometer. In addition, it is the truly jaunty car with 163 Horse Power. No other premium automobile association can offer business some-more performance with fewer emissions but ever compromising on sheer driving pleasure.The Countryman, due out in Sep, will be a subsequent addition to the MINI family as well as the initial MINI with four-wheel drive.And Rolls-Royce will yield new customer segments with a Spook.
A new BMW 5 Array Sedan is a start of the new era for a BMW Group.

The 5 Array is not only an image motorist, though additionally the strong writer to Group sales and income. It is with this new model which you were means to strap all the newly gained efficiencies in our prolongation routine and modular complement.

The new 520d is a technological magnumopus: This car’s four-cylinder engine needs only 5 liters of diesel per 100 kilometers and emits only 132 grams CO2 per kilometer, while charity the standard BMW performance with 184 horse energy – creation the 520d the world’s many fit oppulance sedan.

Subsequent year, the 5 Series will also be accessible as a full hybrid. Those who prefer not to wait can buy the first BMW hybrid models as early as April of this year, namely: the BMW ActiveHybrid X6 as well as the BMW ActiveHybrid 7 Arra y. They represent the state-of-the-art BMW ActiveHybrid record. In the future, we will select the optimal hybrid resolution for any model from a modular complement.

Building innovations is part of our DNA, as well as this is not going to change. Our innovative strength helps us daub brandnew growth potential for a company. Again as well as again, you benefaction our business with brandnew offerings.

Dual examples:When we launched a BMW X5 about 10 years ago, it was the initi al premium SAV. As an e.g. of the success, both the X5 and X6 outsold all competitors combined in 2009.And with MINI, we h ave successfully established a reward brand in the tiny automobile shred.
MINI is not the miniature chronicle of another indication series. MINI is and will remain the Strange – with the signature face, a singular convention and over 1.5 million fans around a world.

In a destiny, you will beget growth both in a large model segments and in a compact and sub-compact model segments. We will launch more MINI as well as BMW models and variants – also in the small car segment. This segment is approaching to grow further. As well as we will take advantage of this opportunity. You are exploring the possibility of building the joint design for a front and four-wheel drive systems of these cars. In other difference: There will be front-wheel drive BMWs in a smaller vehicle classes in the destiny. You all know that a price structure in the small automobile segment is different from which of a incomparable indication classes. You intend to grow profitably in this segment as good.

Since there is one element that applies to a complete process chain: You will increasingly request modular manufacturing kits to various models and brands. This proceed enables us to cut costs further – without compromising on tip quality.

Ladies as well as Gentlemen,

Reward is additionally defined through sustainability. As you see it, there are 3 components to this: an economic, an ecological, and a amicable factor.

Without financial success, we have been not able to deposit in eco-friendly technologies. The products need to be essential in sequence for us to emanate brandnew technologies similarto e-mobility.

Customers are now testing a MINI E for us. Some drivers have told me that the y would love to keep their MINI E. Our annual inform essentially includes a territory upon business and their experiences with the MINI E. BMW will follow fit in 2011 with a customer exam fleet formed on the judgment investigate “BMW Concept ActiveE”. This test fleet will be built during the Leipzig plant.

Thanks to Fit Dynamics, you have achieved much some-more than our competitors. In other words: Fit Dynamics represents Sheer Pushing Pleasure 2.0.The average glimmer of our European new-car fleet is only 150 grams per kilometer, equaling a fuel consumption of 5.9 liters per 100 kilometers. As well as what’s even some-more extraordinary is a opening our cars achieve with these low emissions: 170 Equine Power or 125 kW.

As well as we plan to revoke the fleet’s CO2-emissions worldwide by during slightest an additional 25 percent in between 2008 as well as 2020.

However, ecological shortcoming as an automaker is only met if we maintain the tolerable prolongation system as well. 2009 marked a fifth uninterrupted ye ar that a BMW Group was declared the world’s most tolerable automaker by the Dow Jones Sustainability Index.

In the superior discipline of yacht racing, the group “BMW ORACLE Racing” won the world’s oldest sports tr ophy – the America’s Cup.

We are additionally concerned in the Olympic Games:BMW will be a automotive partner of the 2012 Olympic Summer Games in London. Thanks to Fit Dynamics as well as the sustainability proceed, the Sustainability Club chose the BMW Group as a swift retailer for the subsequent games in London.As the National Supporter, you have been also assisting a Cities of Munich and Garmisch-Partenkirchen in thei r bid for the 2018 Winter Games. As the sustainable company, a BMW Organisation wants to have the share in making the games tolerable.
BMW will continue to be the sport-inspired code. We at the BMW Group continue to deliver limit opening, plungeinto brandnew challenges and sharpen the rival edge.

Premium constitutes a special obligation to pretence responsibility as a great Corporate Citizen.In 2009, we hired a total of almost 300 new staff worldwide.More than 1,000 immature people started their apprenticeship withBMW AG.This year, you will recruit about 500 university graduates, essentially experts in a brandnew technologies such as hybrid or e-mobility as good as experts in sales and monetary services.We have set up the junior executive program to safeguard the future supply of gifted managers. The program’s focus is on international experiences, social leadership competences and a plain understanding of economic as well as amicable aspects.At a same time, we support teenagers who have not been able to find an tutelage onallsides. A BMW Organisation offers these teenagers pre-vocational training.An important aspect of the plan Number ASINGLE is defining the care proceed. I am convinced which outstanding leadership is the wilful factor which separates a good association from the great asingle. Simply put: Currently, you at a BMW Organisation have been the much stronger and more focused management team.
Ladies and Gentlemen,

Growth will pick up in pass automotive markets such as a US as well as China this year. Nevertheless, the effects of the crisis will persist and continue to conclude the business for quite alittle time. Nonetheless a competition will sojourn fierce, we during a BMW Group are all motivated as well as ready to rise to a challenge.

We have two priorities in 2010: Profitability and shaping our destiny.

Here is a perfect example: The BMW Vision Efficient Dynamics:This is sheer driving pleasure at 3.76 liters per 100 kilometers as well as 356 Equine Power.This is a worldly multiple of dissimilar drive systems.This is future-oriented pattern and can only be done by BMW.
And you can be certain: Our Megacity Vehicle will also be erotically appealing.

This innovative automobile will be built at the Leipzig plant, the future Center for E-Mobility Prolongation. Two Bavarian locations are also involved in this project:Wackersdorf will manufacture carbon fiber in the joint venture with a SGL Group.The carbon fiber will then be sent to the Landshut plant to be incited into CFK parts – from reinforced carbon fiber – for the Megacity Car.
You consider co fiber a cutting-edge element for the auto attention. The efforts will have tolerable mobility possible in urban environments. In line with our corporate philosophy, the energy direct for producing co fiber will come from hydropower. You have been currently seeking for the suitable location in North America to set up our joint venture pla nt.

You believe that the company’s tellurian footprint and its reliable beliefs will play an increasingly important role in the way people do business. Acting sustainably now will pay off in a destiny. A BMW Group is obviously heading a way.

In early March, the BMW Organisation was ranked by Fortune Repository as the many admired automotive company in the universe. This distinction was given to us since you are not usually a heading reward automaker with regard to sales volume, though we additionally managed to use our resources well and reduce our swift emissions significantly in a really short duration of time.

You can be certain: You have a clear trail brazen.

We will sojourn an independent association that takes the long-term proceed as well as acts in a best interest of all stakeholders. This year outlines a turning indicate toward long-term profitability as we sojourn focused on achieving our 2012 target s.

Thank you really much!