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We’ll be honest – when we heard that the European contemporary seat engineer would be creating something privately for Volvo, the first thought was, well, IKEA. Really droll, you know.) However, the folks at Thonet (based in Germany, not Sweden) have created special wooden gearshift knobs specifically for the 2011 C70, in partnership with Volvo tuner Heico Sportiv.

A change knobs, done out of oak, beech or walnut, are pronounced to reflect the pattern language of Volvo’s floating center console. Thonet has a prolonged story of formulating wood furniture designs, so it was the healthy fit for Volvo to name them to create this special gearshift privately for the Heico Sportiv C70. Strike the jump to read more in Thonet’s press release.

Gallery:Volvo C70 by Thonet and Heico Sportiv

Gallery:2010 Volvo C70

[Source: Thonet]Show full PR textThonet does Automotive Pattern: A initial rigging shift push by Thonet will have its worldwide presentation at the Geneva International Motor Uncover in team-work with HEICO SPORTIV and VOLVO

At a Geneva International Engine Uncover (4-14 March 2010) a Thonet rigging shift lever will, for a first time, be presented to the worldwide audience. The launch will take place in the disdainful ‘Volvo S60 Lounge’ that has been utterly fitted out by Thonet. Roland Ohnacker, CEO of the well-established Hesse-based association, is assured that: “With intelligent cooperation projects companies will be better means to access brand-new markets and target groups – generally in difficult mercantile times.”

The new wooden Thonet gear change lever

The gear shift lever to be presented in Geneva represents a multiple of convention and modernity in a product that has been grown jointly by Thonet and HEICO. A lever harks back to Thonet’s longstanding tradition of wood manufacturing: it has been grown, , for a new Volvo C70, whose interior fittings have been polished by HEICO SPORTIV.
The winding figure of a push conveys lightness as well as reflects the design denunciation of the floating centre console. It is crafted from the finest ash, beech or walnut wood as well as accessible as a limited edition which is palm made in an blowup multi-stage process. Due to their longstanding knowledge in woodworking, Thonet was the undiluted partner for implementing this ambitious plan.

A Thonet Lounge during a Geneva Motor Show

A Thonet Lounge, generally designed for a Geneva Engine Show, will form a disdainful backdrop for a world premiere of a Volvo C70 by HEICO SPORTIV and the new Volvo S60. The lounge will be located at a Crowne Piazza hotel in Geneva where, in further to the Motor Show, both cars will be presented to a eager public and to professional visitors. Thonet will exclusively fit out a loll, which will underline the altogether peculiarity of a display. Fittings will include a successful sofas from the S 5000 product family (designed by James Irvine) and a S 123 barstools (also by James Irvine).

Brand-new team-work projects yield entrance to new markets and target groups

Since last year, Thonet have intensified their team-work with other enterprises as well as exhibition organizers, in sequence to benefit entrance to brand-new consum er groups as well as markets. Thonet has already created its own lounges at the Frankfurt IAA, a Berlin B autec and a Frankfurt Ambiente. Thanks to their team-work wit h Japanese tradesman Muji, Thonet has penetrated a immature consumer market for furniture classics: more-affordable versions of successful classics from the Thonet pickup are rightaway available in Muji stores. Thonet CEO Roland Ohnacker commented: “The collaborative projects from a final 12 months alone have shown a intensity of a brand, and have proven how most doors can be non-stop when you benefaction excellent collaboration ideas for both traffic fair exhibitions or product development. Formed upon our knowledge d uring the Frankfurt IAA, you design our participation during a Geneva Motor Uncover to outcome in new contacts to exciting brand-new consumer groups.”