Video: Fiat takes upon A Bureau’ with online swift government sitcom
Suppose the TV show, “A Bureau.” No, not the American version that catapulted Rainn Wilson into superstardom, but a British strange. You know…the sitcom which helped launch creator and star, Ricky Gervais, into a spotlight. Now suppose it set in the swift management association called Lightfoot Logistics. That is a setup for the brandnew viral marketing bid created for Fiat’s UK outpost commercial operation, of all things.
Fiat has constructed the series of reduced mockumentary-type webisodes chronicling the day-to-day activities during the firm as well as a full Lightfoot website to go with it. There is copiousness of sexual playonwords in the videos, but they are pretty tame and have this Office-knockoff almost as funny as a genuine thing. Roughly. We’ve embedded the first two episodes after the jump for your lunch-at-work viewin g enjoyment. Click by to see Pete as well as Dave take on the rival’s clueless salesman and watch as they head to the area commercial van show to check out the Doblo as well as its competition, scarcely removing sidetracked by an repulsive acquaintance.
WARNING: Videos after a burst are set to auto play.
[Source: Lightfoot Logistics]
