“VERY GREAT TRIP”: STRIKE A HIGHWAY WITH RENAULT
To celebrate a marketplace debut of the Brand-new M?gane Coup? Cabriolet and Renault Wind, two cars epitomizing on-the-road freedom as well as enjoyment, Renault is rising an original communication beginning. From Wednesday Apr 7, 2010, 2 pm (Paris time) internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), will be able to sign up to take part in the cast of characters of an exceptional “road trip” on www.verygoodtrip.renault.com. A chosen candidates will become the heroes of the unique online journey in being TV. Over the duration of 4 weeks (from Jun 14 to July 9), eight teams of dual people, each one representing the European nation, will drive around Europe at a wheel of a Brand-new M?gane Coup? Cabriolet as well as Renault B reeze.
Every week, candidates will carry out hurdles in which they will be encouraged to uncover creativity and pull behind their own boundary. They will be accompanied by a production team, who will film their adventure. Overall, some-more than thirteen hours of film will be shown on the portal www.verygoodtrip.renault.com. Renault very great trip The team receiving a many votes from web users will win the Brand-new M?gane Coup? Automobile and Renault Wind, as well as the financial homogeneous of one year’s fuel as well as insurance. This 360° communication beginning uses a brand-new digital high-traffic areas: an online height as well as calm upon Youtube, Dailymotion, Flick’r, Facebook as well as Twitter. A candidates’ adventures will also be shown on www.renault.tv and upon Canalsat channel 349 and Sky Guide 883. Renault is maintaining the momentum started in 2009 with the renovatio n of the selling plan. A operation “Very Good Trip” uses innovative means of information exchange to spin a spotlight upon the marketplace launch of two new models. It optimizes marketing costs per model Prolongation and media) while focusing investments on a media with a biggest impact.
