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Creepy art involving representation cars or simply some-more corporate sponsored showmanship?

This is the ‘Recollection Quartett’, an art vaunt put on by Mercedes-Benz as well as MoMu Fashion Museum from Antwerp, Belgium. Four classical Mercedes-Benz models are featured in four dissimilar displays devised by the combined talents of Belgian artist and photographer Frederik Heyman as well as conform designers Mikio Sakabe, Bernhard Willhelm, Henrik Vibskov as well as Peter Pilotto.

The 4 classic Benz’s featured have been a 1974 ‘Stroke 8′ saloon, the 1977 SL ‘lifestyle automobile‘, a 1981 ‘tradesman’s estate automobile‘ as well as the 1991 S-Class coup?.

Each setting takes the model behind to the original day and includes iconic images and total representative of a epoch. For example, a SL roadster that came with a removable hardtop (the R107 representation array produced between 1971 as well as 1985) is set up by Willhelm in an mocking take upon a stereotypical 1970s seducer, usually this time done with a modernist turn – he’s no longer hairy-chested with a gold insignia though comes in the parsimonious Lycra outfit and mirror sunglasses.

“This muster shows which many clearly backward-looking stereotypes of this kind turn amazingly satirical once more as well as recover their relevance if they have been put in even the somewhat updated context -and that is their tie with fashion,” pronounced Michael Bock, head of Mercedes-Benz Classic, in a press recover.

The vaunt is currently taking place during the paint studio in Berlin-Mitte as partial of Mercedes-Benz Fashion Week in Berlin.

Admission is free.

Source: Mercedes-Benz
Press Release()

‘RECOLLECTION QUARTETT’ opens: Artist and international fashion designers put Mercedes-Benz Young Classics in the limelight

Striking settings elicit common memories Exhibition staged jointly in Berlin by Mercedes-Benz as well as Antwerp’s MoMu Fashion Museum Open every day until Sunday – acknowledgment free

Stuttgart/Berlin. The ‘RECOLLECTION QUARTETT’ staged by Mercedes-Benz as well as MoMu Fashion Museum, Antwerp, opens today in line of Mercedes-Benz Fashion Week Berlin. Together with a Belgian artist and photographer Frederik Heyman, 4 general conform designers will be ascent an muster featuring 4 iconic Mercedes-Benz models dating from a 1970s to the early 1990s that still have good appeal today. The exhibition is upon at the paint studio of the Deutsche Oper show house’s former theatre services company in Berlin-Mitte. The settings takes visitors to the exhibition behind to a era compared with any automobile. They simulate the suggestion of a time, the status enjoyed by these mythological cars, and their picture as good as that of their standard owners. The memories and stereotypes they elicit are afterwards transposed onto a 21st century. With a knowing grin, a exhibition links common memories of a bygone age with the conform as well as pattern of today.

“The immature classics upon monitor, and the stereotypes compared with them, have played the major role in defining the image of a Mercedes-Benz brand, and they goon to do so, even currently. These cars have left their symbol upon people’s common memory, that is why they still remain fascinating,” pronounced Michael Bock, Head of Mercedes-Benz Classic. “This muster shows that many seemingly backward-looking stereotypes of this kind become amazingly satirical once more and recover their aptitude if they have been put in even the somewhat updated context -and which is their tie with fashion. Fashion brings itself up to date all a time by all the time reinterpreting past trends as well as styles,” explained Kaat Debo, curator of MoMu Fashion Museum in Antwerp.

The vehicles on monitor have been the 1974 ‘Stroke 8′ tavern, regarded as a classic company automobile, a 1977 SL ‘lifestyle automobile‘ which has turn the byword for a wild 1970s, a 1981 ‘tradesman’s estate automobile‘ and the 1991 S-Class coup? which has left down in new automotive story as an ‘?minence grise’.

The artist Frederik Heyman has combined singular photographic backdrops for any of these four Mercedes-Benz ‘young classics’ with scenic motifs that are full of humour as well as surreal imagery. The four designers, Mikio Sakabe, Bernhard Willhelm, Henrik Vibskov as well as Peter Pilotto, have any brought their own conform creations to the sets.

The ‘company automobile‘ as well as ransom from a grey fit

Known as ‘Stroke 8′ models and built from 1967 to 1976, these saloons still secrete an aura of extreme reliability. The W115 model array has trafficked 4.6 million kilometres, a jot down which is still unbeaten currently. This unpretentious, functional saloon epitomized the German company automobile, as well as in the 1970s they could be found in use as taxis all over the world.

Frederik Heyman features a automobile in the surreal setting desirous by the unconstrained staircase in M. C. Escher’s 1961 stipple ‘Ascending and Descending’. A secretary at the typewriter sits inside a car typing ‘Taxi for sale’ in Arabic. She is wearing the skirt by Mikio Sakabe which is reminiscent of a classical cocktail skirt but it is printed with a contemporary pattern of large eyes. Around the automobile, other women can be seen liberating themselves from their grey suits, the prototypical uniform of secretaries as well as office workers.

The ‘lifestyle convertible’ as well as a mythological seducer

The SL roadster with removable hardtop (R107 representation array, built from 1971 to 1985, is the pitch of a 1970s like no alternative Mercedes-Benz vehicle. It represents the move away from uncompromisingly difficult sports cars towards polished, though absolute opulence two-seaters. Seen in US series, such as Hart to Hart as well as Dallas, it became partial of a American way of life.

In his installation, Heyman picks up upon a great recognition of this convertible in a US and additionally on a Mercedes-Benz advertising campaigns of the time which featured a SL automobile moving on sun-drenched Californian beaches as well as along Sunset Boulevard. Fashion designer Bernhard Willhelm has translated a standard 1970s seducer, with his unbuttoned shirt revealing a hairy chest as well as a bullion sequence, into a modern chronicle – with a gym-honed body wearing a tight Lycra outfit and mirror sunglasses.

The ‘tradesman’s estate car’ as well as the normal lumberjack shirt

Mercedes-Benz launched a S123, the first T-model, in September 1977. The ‘T’ stands for tourism as well as ride. Produced in between 1977 as well as 1985, this estate car’s generous luggage space fast done it really renowned with tradesmen, nonetheless the vehicle’s expanse additionally appealed to families. Because it was used for sport and camp, the S123 is seen as a single of a initial lifestyle estate models.

Appropriately, Heyman’s designation focuses upon leisure activities in the great outdoors. He depicts an halcyon picnic scene with the father and son by the campfire, reinforcing a classify of the sturdy lumberjack. Henrik Vibskov adds a select understand of work clothing in a set, with the lapse of the classical checked lumberjack shirt as a witty appendage.

‘?minence grise’ as well as global energy play

The C126, that was built in the period 1985 to 1991, is the grand aged man among a immature classics. The discreet luxury of this coup? representation series, mixing the true lines of its exterior with opulent engineering, appealed to diplomats and international captains of attention.

In his designation, Frederik Heyman represents it balancing precariously between the diversion of chess and the three-dimensional model of a earth. He is personification with the picture of power as well as the fundamental duality. Three women in dresses by Peter Pilotto have been participating in a global chess diversion but their shadows prove which they have been additionally pawns in a game. The style of a women’s garments is similar to 1980s power sauce – whose distinguished colours as well as shapes ordered respect.

Mercedes-Benz – the art of long-life design

This muster of immature classics fluctuating opposite almost 3 decades provides the distinguished painting of a way in that Mercedes-Benz pattern has changed over time. The process has been elaborating for 125 years. Each Mercedes has its own character nonetheless it is obviously recognizable as belonging to a same family as its predecessors and a alternative models in the array. This has always been a element motivation for chief designers during Mercedes-Benz. Professor Gorden Wagener, the current head of Mercedes design, puts it similar to this: “A Mercedes will regularly be recognizable as the Mercedes. And the Mercedes never looks old, even after 30 years upon a highway. That is what creates it so attractive, as well as what we call long-life pattern.” A Mercedes-Benz combines smoothness as well as creativity, tradition and complicated features. These have been the foundations upon that a style will continue to be valued for the magnificence over the prolonged tenure, as well as the reason why most of a cars have turn such desired classics.

Design has even larger stress for Mercedes-Benz, yet, because it is literally the trademark. The brand’s image has regularly been dominated by design in a form of a three-pointed star representing the evil Mercedes mark values mindfulness, responsibility as well as soundness. Design has dual pass mandate that Mercedes has fulfilled with great success for most years. Not only should a lines of the automobile elicit enthusiasm for the product, they should additionally simulate the philosophy as well as form of the marque. In alternative words: pattern is a visualization of mark values – as well as it defines them – in the past, a benefaction and the prospect.

The ‘RECOLLECTION QUARTET’ exhibition runs until Sunday, 23 January 2011 and it is open every day from 12 noon to 8 p.m. (closes during 5.00 p.m. on Friday). Admission is free. More details are accessible online at www.recollection-quartett.com