VW earnings to Super Bowl promotion
Volkswagen will run dual brand new ads during a Super Bowl Sunday broadcast on American radio.
Volkswagen of America will pay dearly to air dual 30-second spots – a single for a all-new North American Passat model and a single for the 2012 Beetle – that will run during a second as well as fourth building of the diversion.
The Passat blurb facilities the Star Wars thesis as well as was constructed with a help of Lucasfilm Ltd., George Lucas’ manufacture company. The visuals have been accompanied by the well-known “Imperial March” music by movie composer John Williams. The ad shows a child fully clad as Darth Vader summoning a “Force” on discovering the Passat in the drive.
The other mark for the all-new 2012 VW Beetle facilities the CGI-generated black beetle who reigns autarchic in the timberland. The soundtrack includes the brand new rendition of a famous rock song “Black Betty” by Jon Spencer as well as a Blues Explosion.
The ads have been a work of Volkswagen of America’s group Deutsch L.A. Inc.
The Super Bowl takes place on Sunday February 6th.
Source: Volkswagen of America
