Chrysler May Add “S” Brand, But Don’t Get Too Excited
I’ll begin with a allude to from an Automotive News story which sums up Chrysler better than I ever could:
With only 4 models as well as an average client age of 62, Chrysler brand has a Chrysler Group’s thinnest lineup, lowest volume as well as oldest buyers.
That’s not good headlines for the mark that’s seeking to enhance into brand new markets as well as pump up sales numbers. Certainly, any plan directed at reviving Chrysler will need to include the devise to supplement models as well as move younger buyers in showrooms.
Could an irritable youth-oriented “S” mark be a answer? Sure it could. It’s only as well bad Chrysler is starting at it all wrong.
Think of what the letter “S” means to Audi. The S4 sedan. The S6 sedan. The S5 automobile. The TT-S coupe. In Audi’s box, the “S” translates to heart-pumping opening with looks which sets the cars detached from the rest of a world.
In Chrysler’s box, a “S” will substantially only meant the brighter interior tone.
Likely commencement with a refreshed 200 sedan as well as a revised 300, Chrysler says the “S” versions will interest to those who wish something a little some-more “edgy.” More irritable than what? A 1997 Toyota Avalon?
Exterior chrome will be blacked-out, interior timber will be transposed with co essential element as well as the normal beige interior colors will right away be offering in brighter red hues. The glaring omissions have been modifications to a cars’ moving characteristics, that leads us to hold which in Chrysler’s world, “edgy” doesn’t interpret to quick.
Appealing to younger buyers is critical, though you do so with an “S” for character isn’t starting to be sufficient. There needs to be a little “S”peed in a equation as well, because young buyers have been “S”avvy enough to know when they’re being duped.
If you wish an irritable product from Chrysler, you competence be improved off scouring DealFinder for the pre-owned pimped-out 300
