Lancia Thema during Geneva uncover
It’s tough not to be too asocial about a Lancia-badged Chrysler offerings to go upon monitor during a 2011 Geneva Motor Show, though here is a subsequent in the line-up of posts, following a brand new Lancia Ypsilon and facelifted Lancia Delta. While these two can be deliberate genuine Lancia models, the rest which will go upon display require key to some European audiences not informed with a Chrysler line-up.
The Lancia Thema is none alternative than a Chrysler 300C with a Lancia badge and grille, solely for the UK as well as Ireland markets that will keep a Chrysler marque. The Thema is Lancia’s new senior manager tavern, nonetheless not most changes from the Chrysler model, together with a engine that remains the 3.6-litre V6 Pentastar with 288 hp. Key to success in any European marketplace will be the 3.0-litre V6 turbodiesel with 187 or 221 hp.
Does it seem similar to an practice in slapping on brand new badges and changing names? Quite possibly, although it is aimed during giving Lancia the full representation line-up in Europe. As we said about a brand new Ypsilon, which representation has been a usually genuine seller for Lancia that is hobbling along in a quasi-premium brand state with an strong miss of citation as to future sales (except for the citycar). The new Chrsyler models will evolve the brand and supplement a little needed extra models, though there’s no observant whether Lancia will be able to pull this off.
